I actually saved money picking up a few things at Kroger today. The receipt said I saved 54%. I spent $9 and change, saved $10 and change.
The thing I do like about Kroger is you have a shopper card. If you scan it, the company will send you coupons for the things you buy regularly. Today I had coupons for free Hebrew Hot Dogs, free Colgate toothpaste, cents off frozen bread dough, cents off of a few other purchases, too.
Kroger is no longer my main grocery store. I use it more like a 7-11. I go through the self checkout, no dealing with employees, on my way fast!